Areas of Interest: Blog

Home Items for “Blog”
ca02b84b00879569ec85ec0b028ab6f9

Stick to the Best: How to Find an Awesome Website Designer for Your Business

Comments off

You only get one chance to make a first impression. When people visit your business’s website, they’ll make a judgment about it within 50 milliseconds — that’s about a half a second.

Because people make quick judgments about your website and business, it’s important to make sure your website design is on point.

You could go the DIY route and try to design your website yourself. But, if you want to feel confident in the image you’re putting out for the world, you ought to hire a website designer.

Read on to learn how to find the perfect website designer for your business.

Importance of Good Website Design

Why is good website design so important? While aesthetics matter, there’s more to the benefits of good web design than that.

The following are some of the biggest reasons why website design matters:

  • Establish a hierarchy and show visitors the most important aspects of your business
  • Make sure your website matches your business’s overall brand
  • Make sure your website is mobile-friendly and easy to use
  • Control your message and what you’re saying to your visitors (both explicitly and implicitly)

Clearly, good website design matters. The key to good web design, like what these agencies do, is hire the right designer.

How to Find the Best Website Designer

There are a lot of things you ought to keep in mind when you’re searching for a website designer, including the following:

Think About Your Goals

Start by thinking about what you want your website designer to do.

Do you have a website that needs revamping? Or, are you starting from scratch and building a website from the ground up?

Do you have an online store or blog that they need to spruce up, or do you only need a basic website with a home page and a list of services?

Figure Out What You Like

If you want a great looking website, you need to first figure out what kind of websites you like. Do some research and look at your competitors’ websites.

The point is not to copy them, of course, but this research can help you get inspiration and figure out what you do and do not want for your own website.

Consider Their Rates

Of course, price matters. Define your budget early on and figure out how much you can afford to spend on website design.

Designers’ rates vary pretty significantly, from a couple hundred dollars to several thousand dollars. There’s something out there for pretty much any budget.

Remember, though, that the goal should not be to spend as little as possible. Focus on quality, too, and make sure you can get all the services covered that you need.

Ask About Usability

Good website design is about more than aesthetics, although you do want your site to look good, too.

In addition to aesthetics, make sure you’re focusing on usability, too. Your website should be easy to use and quick to load. Design it in a way that is easy to navigate as well.

Look at Their Portfolio

Before you decide to hire a particular website designer, be sure to take a look at their portfolio.

Check to see if the type of websites they’ve designed in the past are the type of website you want for your own business.

Pay attention to when the company designed those websites too.

Ideally, they will have recent samples of their work to show you. Steer clear of designers that only showcase old projects that they’ve done.

Ask to Meet the Team

If you’re hiring a website designer who works for an agency, be sure to ask to meet the whole team.

Chances are there are going to be several people working on your website.

Ask to meet everyone who is part of the team and make sure you get along with them before you agree to work with that particular agency.

Ask About Future Changes

When you’re considering a designer, be sure to ask them what their policy is on making changes further down the road. What happens if a bug shows up or you’re not happy with the way your website runs?

Make sure your website designer has a reasonable policy in place for making changes to your website. Steer clear of designers that deliver the final product and refuse to fix anything later on.

Find Out How The Designer Measures Results

Find out how the designer will measure the progress of your website after designing it.

Do they pay attention to things like bounce rate, page views, and search engine rankings? Find out which tools they use to measure these factors, too.

Request References

Any website designer — or website design agency — worth hiring will provide you with references. Once you get these references, be sure to contact them, too.

Call or email and ask about the experience they had working with the designer you’re considering. Ask them if they would hire the designer again, too.

Consider Communication

Finally, pay attention to the way the designer communicates with you.

Are they friendly? Open to your suggestions? Do they listen to your concerns?

Consider how quickly they get back to you, too.

Do they respond to phone calls and emails in a prompt manner? Do they give detailed, clear responses — instead of generic, canned replies?

Need Website Design Inspiration?

Now that you know more about the importance of website design and how to find a great website designer, it’s time to start looking around for the perfect designer to handle your business’s needs.

Before you can hire a website designer, you need to figure out what your goals are for your website.

Do you need more inspiration for your website? Do you want to get ideas for what your website should look like?

If so, be sure to check out the Spotlight section of our website today. You’ll find tons of examples of great website design here that you can apply to your own website.

3d4dd58a42f58e46f3506928fd023a1d

8 Creative Ideas for Your Business Office Space Design

Comments off

Are you looking for ways to increase your employee retention and productivity scores? Do you need to find new pathways to teamwork to meet your yearly goals?

The cost of training a new employee can be as much as $9,000 for an hourly employee. Replacing a tech employee can actually run as much as $120,000. 

It’s in every small business’s best interest to retain employees for as long as possible. But what can you do if your office morale is low? 

If you need to revitalize your office space, this article’s for you. We’ll give you 8 office space design ideas to banish boredom and get everyone back on track. 

1. White Boards

The first step toward jump-starting your team is to install whiteboards. There’s something about the creative process that demands a large, erasable space. 

You can also use whiteboards to keep track of team progress and sales goals. If you’re going to use whiteboards, make sure to install them where there won’t be too much glare. 

Small whiteboards are also great for schedules that frequently get updated and team reminders. 

2. Quiet Spaces

Another way to boost employee morale is to develop quiet spaces. Creative and tech employees may need to have alone time in order to do their jobs correctly.

If you have an open office plan, try to establish a library or other quiet space where people can sit to work. Think of a coffeehouse vibe: couches and over-stuffed armchairs. 

If you really want to go the distance, take the time to install a cork underlayment beneath your quiet room’s floor. WidgetCo can work with businesses of any size on developing a relaxing, creative space. 

3. Natural Light

Studies show that workers with access to natural light sleep better at night – and longer. If your employees seem like they’re always tired, you might want to tear down a few walls. 

If you need to have internal walls, consider replacing the existing walls with glass. You can install opaque glass that will preserve your privacy while allowing employees to get some sun. 

It’s a big investment, but the cost is low compared to the cost of re-training and re-hiring employees who are burned out by fluorescent lighting.

4. Comfortable Kitchens

Some of the most productive conversations happen outside of work, so why not encourage them? Having a comfy kitchen with free coffee and drinks is a bonus to employees. 

Having relaxed employees who feel comfortable at work is a big bonus to the employer. Kitchens should have a homey feel and not feel corporate and impersonal. 

Some businesses also have free lunch for their employees one day per week or catered breakfast once in a while.

5. Houseplants

One of the best creative office space ideas is to bring the outdoors into your office. Houseplants thrive in natural light and are a great mood booster. 

Houseplants are an inexpensive way to make your office look homier and more accessible. If gardening isn’t your thing, you can have a professional come in once per week to water and trim your plants. 

When you’re looking for plants, try to get hardy varieties like pothos that will grow well with minimal care. 

6. Local Art

If you’re looking for original office space design ideas, check out some local artists. You’ll be supporting your community and brightening up your office at the same time. 

To get in touch with local artists, consider volunteering at an art museum or running a fundraiser for an art program.

Having a “day of service” for your employees is a great idea. It brings everyone together as a team and provides a much-needed service for your community.

If you would like a custom piece of art, you can search our online directory of animators, illustrators, and graphic designers. 

7. Movable Desks

One of the coolest office decorating ideas that we’ve come across is the idea of movable desks. You probably have teams that meet on a regular basis, so why not build in a little flexibility?

You don’t have to make every desk movable, but you might want to have some desks that can travel. Check out desks with wheels or ones that easily fold for transport. 

You might find that collaboration improves when teams have the freedom to meet wherever they want. Having a little room to experiment is a job perk that will lead to higher employee retention rates. 

8. “Maker” Space

Another creative office design idea is to have a dedicated maker space. It can be a place to think, plan, and do small projects. 

Talk to your employees about what to put inside your maker space. It could be anything from a 3-D printer to clay to sewing supplies. 

Having a maker space at work doesn’t have to be a distraction. It can be a way for your employees to think through problems and get their productivity back on top. 

Some of your employees might even prefer to work in the maker space. Couches and tables are always a good idea. 

Get Started On a New Office Space Design

No matter what kind of office space design you prefer, there’s one step that you must take before any redesign. You’ve got to involve your employees. 

They might be a bit reluctant to share their thoughts at first, so you might want to make the pre-planning an anonymous process.

You can have employees write down their thoughts on paper, or you could make an online form for them to fill out. 

Retaining employees may seem like an impossible task, but it boils down to freedom and flexibility. People want to feel relaxed and happy at work, interfacing with their co-workers in a calm environment.

The more that you can do as an employer to make your office feel like home, the better. 

Once you have your new office space design all set, update your website and submit it to us online. We like to shine a spotlight on websites that are well-designed, simple, and effective. Looking forward to hearing from you!

fb9c978361bc02e341883167d593b19a

5 Tips to Manage Payroll Effectively If You’re Doing It Yourself

Comments off

The average small business owner spends more than 40 hours on tax preparation. And, like it or not, without good bookkeeping and payroll management processes in place, tax prep can take a lot longer.  

Sure, you could always outsource your bookkeeping, but that puts strain on your budget. Keeping things in-house can be cheaper as long as you find a way to speed up the task.

But where do you even start?

We’ve got you covered. Here are a few simple tips to help you streamline your bookkeeping and manage payroll with ease.

1. Get Paperwork in Order

Before employees start working for you, you need to figure out how to classify them. Are they freelancing for you or did you hire them on for a full or part-time position at your studio or agency?

Contract employees require a 1099 form while full and part-time employees need to fill out a W-4 prior to their first shift.

These forms tell the IRS who is responsible for certain taxes and can impact your end-of-year bookkeeping if you don’t have them filled out.

Once the employees fill out their new hire paperwork, keep a copy of it on-hand. This way, you’ll have everything you need to process taxes at the end of the year and can better manage your payroll process.

2. Make Use of Software Tools

Just because you’re handling payroll on your own doesn’t mean you have to do everything the hard way.

Make use of bookkeeping software to track expenses, wages, taxes, and other information. This will simplify your filing process and makes it easier for your accountant if you let someone else file taxes for the business.

You can also use an online paystub maker and W-2 generator to further speed up the process.

3. Keep Track of Everything

Anytime you make a payment to the IRS, pay wages, or make changes to an employee’s wage, keep track of it.

When in doubt, it’s better to have too much information when preparing taxes than too little. Even if a change seems unimportant, make a note of it. The last thing any business wants is to deal with inaccuracies on their taxes.

4. Set Aside Dedicated Payroll Hours Each Week

The payroll process takes time. And if you’re handling it on your own, you need to set aside time each week to take care of those tasks.

When you’re writing the schedule, set aside at least a few hours to go over bookkeeping and payroll each week. Make sure to stick to the schedule.

This way, you’ll always stay on top of the tasks and won’t have to rush through everything to make sure your team gets paid every two weeks.

5. Stay on Top of Payments to the IRS

As a business owner, you need to make quarterly payments to the IRS. Falling behind on those payments or missing them entirely puts you at risk for fines.

Make note of important payment dates on your calendar and make sure to send the payments in full each quarter.

Manage Payroll Successfully

No one enjoys bookkeeping and payroll. But these tips will help you manage payroll without increasing your stress level or taking time away from other more important tasks.

When you’re a creative person, taking care of the mundane tasks is a major chore. But it doesn’t have to be. You just have to find the system that works best for you. For helpful tips on how to keep your business running successfully, read more here.

how to choose website color schemes

How to Choose Website Color Schemes

Comments off

Different colors make people feel different emotions and can even affect their purchasing decisions. That’s why the colors on your website are so important. Read on to learn how to choose website color schemes.

When it comes to constructing your own website, color themes are everything.

Because different colors make people feel different emotions, your website color schemes are going to be very important when potential clients are planning on making a purchase.how to choose website color schemes

For example, what is the dominant color of your website making your clients feel? Do the colors complement each other or do they create a sense of chaos?

Let’s talk about how your website color schemes and how this can help your success.

Website Color Schemes 101

Whether you notice it or not, colors play an important role when it comes to your business. Digital marketing gurus, such as those at https://www.figmentagency.com/landing/seo-surrey/, know that the key to award-winning design is choosing colors that ignite the senses.

Think about it. If you were asked to differentiate between the color schemes of Coca-Cola and Pepsi, you would automatically be able to do so even though they are similar tasty soft drinks.

Here are a couple of ways to make your brand more impactful by the use of colors.

Green

If your company is centered around nature, health or wealth – this is going to be the color to go with. Because your subconscious naturally inclines to think about health and wealth when it sees green, this will be the perfect color scheme for you.

Yellow

Yellow is perfect for companies encouraging optimism and youthfulness. If you’re trying to grab your audience’s attention and promote better tomorrows- this is perfect

Silver/Gray

Think futuristic. Because gray/silver represents a lack of emotion – it’s perfect for companies shooting for the minimalistic/industrial feel.

Blue

If you’re shooting for a refreshing, secure look -blue is the way to go. Often associated with water and a sense of security – the color blue will be used by banks and water-based businesses in order to heighten senses.

Red

Boldness, energy, and excitement- when companies are looking to leave a loud impression, they use red to trigger passionate emotions. If you’re intending to stimulate the urgency to buy in your customers, red is going to be the color to go with.

Pink

Hello, feminity! Regardless if it’s your favorite color or not, pink is often times linked with “girly” things. If your company is centered around romance, innocence, or fertility – think about using passive hints of pink on your site.

Are You A Small Business Looking For Creative Services For Your Business? You’ve Come To The Right Place!

Whether you’re looking for the perfect website color schemes or a marketing strategist to help kick-start your upcoming campaign – you’ve come to the right place!

Since 2006, Page Crush has been striving to become the lead resource in giving creatives a platform to showcase their work. Want to promote your work or recent projects on our site? Feel free to submit your website to your website and connect with other creatives on the world wide web.

8 design tips to improve website conversions

8 Design Tips to Improve Website Conversions

Comments off

If you’re looking for a way to boost your web site conversions then check out these eight handy design tips. Trust us, you’ll be glad you took action on this advice.  

The way you put your website together can make a world of difference to your website conversions.

There are some practical and simple web design tips you can follow to get the most out of your business website.

Below, we’ve set out 8 critical things you must know. Think of it as a ‘web design 101’ course.

These tips should help you to make sure your web design elements are actively supporting a fantastic conversion rate.

Keep on reading to learn more!

1. Speed

Your site must be as fast as lightning – in its search results pages; Google punishes sites which have slow load times.

But that’s only half the problem. Users also have very short attention spans when browsing the web.8 design tips to improve website conversions

So think about keeping things light – optimizing picture sizes, giving priority to practical web design elements and testing until you’ve got a site which zips along without issues.

2. Keep Choice to a Minimum

Hick’s Law states that the more choices you offer someone, the more time they’ll spend making a decision – up to a point.

You don’t want people to delay. The longer they delay, the higher the chance of them just giving up and closing the tab altogether. Remember those short attention spans!

In web design, this is really important. The most important thing to do is to lay out an obvious path for users to follow while keeping decision-making to a minimum. If you’re not sure how to this yourself, use services like DesignQuote to find specialist help.

3. Use the Rule of Thirds for Layouts

Here’s one for the creatives among us. The ‘Rule of Thirds’ is a principle in photography where the image is visualized as being divided into nine equal squares, forming a larger shape.

The points at the center of the image where the outlines of these squares intersect are where the eye will be drawn to.

Use the same principle when deciding on the layout for your site. Place points of interest like call-to-action buttons on these points. Or use the rule to highlight key information that you want customers to see.

4. Remember to Take Emails

Getting customers’ email addresses and consent to mail them is super helpful.

Always include a prominent – but not overly intrusive – form on your site, along with a few reasons to sign up to your mailing list.

The promise of incentives such as discounts or freebies might do the trick. Though this is a trust relationship, so don’t promise anything you know you’re not going to give them!

Even if they don’t buy something today, some of these people will convert in the future after you mail them.

5. Think About White Space

‘White’ space, or ‘negative’ space, is empty space. There’s nothing there, bar perhaps the background color.

This is just as important as what is there.

We’ve all visited websites in the past which have included so much on every page that trying to navigate is like wading through tar.

Allow your copy and visuals space to breathe, by making good use of the white space which surrounds them. Break up walls of text, and edit them down into more manageable chunks. Limit menu sizes (also see point 2) and space everything out nicely.

Otherwise, your users are not all that likely to stick around to convert.

6. Think Beyond ‘F’

The human eye tends to follow a predictable pattern when reading web content, in the shape of a capital ‘F’. This isn’t ideal for anyone looking to do something different, as there’s the risk users won’t find what they need, get bored, and leave.

But this isn’t the only scanning pattern of the eye online, and good design can actually encourage users to follow a different path around the site.

Generally, it’s intensive user testing that will show whether your approach is working or not. Never forget to test your site before launch or re-launch, as no matter how great something looks, it also needs to function.

The title of many designers’ favorite book sets out the focus clearly – ‘Are you communicating, or just making pretty shapes?’ If you can’t honestly say you’re communicating, you’re not helping to increase website conversions.

7. Think About Accessibility

Some of your customers will have visual problems. They might have a condition relating to their sight, such as blindness, partial sight, or color blindness.

You need to take these people into account when designing websites.

It’s not just about doing the right thing. If you don’t take an inclusive attitude in your design, you’re potentially missing out on a whole swathe of the market. They will inevitably turn to a competitor whose website they can use properly.

Tools like the Web Accessibility Evaluation Tool (WAVE) can help you to see where your website isn’t meeting these people’s needs.

By solving problems like color contrast issues, you’re helping colorblind customers to see the path you’ve set and ultimately convert.

8. Use Great Visuals

Never forget to use fantastic visuals to attract attention. Without a lasting first impression, how do you expect users to go on to convert?

There are millions of websites out there, and yours needs to do something different to stimulate users’ appetites for your product.

Quirky or unique visuals are a great way to do this.

Remember, amazing visuals should not come at the expense of page speed. So optimize your image sizes to keep load time down.

Improving Your Website Conversions

Increasing website conversions is a game of constant refinement.

You need to be improving your site over time, keeping it up to date with the latest search engine rankings criteria, as well as thinking about your users every step of the way.

It’s not easy!

That’s why you should take the time to follow our site, and keep up to date with the best new websites online, to inspire your own site’s direction.

SEO benefits of responsive web design

What Are the Seo Benefits of Responsive Web Design?

Comments off

If you want your website to rank in 2018, you need to have a responsive web design. Click here to discover the SEO benefits of responsive web design.

Does your site cater to the mobile crowd? Did you ever consider if a responsive design is important for your business?

In a recent survey, about 94% of people say that the website’s design caused them to distrust businesses. The visuals alone can help people determine if you put enough effort in your site. If you’re looking to improve your website, its design can give you a lot of SEO benefits and make you more trustworthy.SEO benefits of responsive web design

Some of the things you can do to make your website more appealing to visitors include showcasing your social media followers. A lot of users also distrust websites that use premade templates and stock photos so it’s important to hire talented agencies to do it for you.

There’s a direct correlation between web design and SEO. When you use responsive designs, you boost all SEO efforts. Some of the most crucial benefits of responsive web design include:

It Improves Your Website’s Functionality

Users will not stay around on your website if they can’t navigate your website with ease. One of Google’s fundamental site value indicators is the time users spend on your website. Responsive website design helps give your users an easier time navigating through your pages. It makes it easier for them to soak up the information you present to them.

This improves the overall user experience and lets them stay longer on your website. When you have a good usability score, you can get more repeat visitors. This increases your conversion rates and helps Google see you as the best answer for their user queries.

If you want to get a higher ranking in the search engine results page, you need to optimize your website design for mobile devices. The most important part of getting a good SEO ranking is to provide a good level of customer experience and website usability. That’s why you need to be vigilant when monitoring how your website design affects these.

Once you give your audience a positive customer experience, you get more positive reviews and drive more traffic to your website. This all falls down to the design elements you use on your website.

It Makes Your Pages Load Faster

Why is responsive web design important? It’s all about faster speed for mobile users.

Google gives emphasis on page loading times as a way for them to determine your website’s ranking.

The website you make should load as quickly as possible since a delay of three seconds can increase your website’s bounce rate by 32%. That means your users will become more likely to click away from your website in search of a faster-loading one.

Having a responsive website design makes your website load faster. Mobile devices load faster with mobile-optimized websites, giving them a better customer experience.

This helps make it easier for you to get a higher ranking in the search engine results page.

It Decreases Your Bounce Rates

How fast do your visitors leave your website? Your bounce rate answers this question. Google focuses its attention on customer behavior–they look at how they go in and out of your website.

Google’s interpretation of a short website stay is that your website is irrelevant. The search engine sees this as a signal that your website didn’t give users what they needed based on the keywords they entered. The negative result of this is that the search engine lowers your ranking on the results page for that keyword.

Responsive website design comes into the equation because a lot of people prefer design over content. Your content might be more helpful to them than other websites, but if your design prevents them from understanding it, they leave. A responsive design makes it easier for people in mobile devices to view your content with its clean, crisp, and uncluttered environment.

It Lowers Your Duplicate Content

Google has an intelligent algorithm, but it needs direction from you to point which parts of your website has the most importance. A common pitfall for designers is to make an entire mobile website separate from their main website. This leads to difficult time managing issues that spring from having duplicate content.

Take note that you’ll need a separate URL for the mobile website. The problem arises when you have the same content but two entirely different web addresses. It harms your search engine rankings since Google will decide which of your content is more important.

With a single URL and a responsive website design, you don’t have to worry about content duplicates. You can focus your SEO efforts on a single site and people don’t need to worry about writing a different URL when viewing your website on their mobile devices.

It Makes Social Sharing Easier

When your website design is responsive for mobile devices, it’s easier for them to share your content through social media. This platform can help you with SEO, even if they don’t have a direct effect on your rankings. Its main benefit is that it helps you grow your audience easier.

What this means is that you get more customer engagement. It boosts the search demand for your business and products. When this happens, Google will notice and adjust your rank to higher levels.

Otherwise, it’s hard for you to convince users to navigate your website. Poor design makes it awkward for them to use the social sharing buttons since it’s optimized for desktop computers.

Learn More About SEO Benefits Today!

Having a responsive website design is one of the many things you can do to get a higher SEO ranking in Google and other search engines. However, doing this helps customers build their trust more because it means that you went the extra mile to make it work on mobile devices.

The customer experience is the most important factor you need to consider when building a good functional website.

Failing to do this, your website becomes hard to navigate and results in missed SEO benefits. Your website design mirrors the kind of personality your brand has. It’s the first thing people see, so make it count.

Do you need to promote your website or multimedia project? Contact us and we can check your website today!

7 best website homepage examples for lead generation

7 Best Website Homepage Examples for Lead Generation

Comments off

Do you need to boost your lead generation rates? Surprisingly, your website homepage ties into the sales funnel. Here are 7 of the best website homepages for lead generation.

Billions of people have access to and use the internet every day. These people come from a variety of countries, represent every feasible demographic, and are all incredibly valuable to your business.

Why?

Because every person online represents a chance for you to engage, extend your brand’s reach, and make a sale.

Making sales over the internet is not a new concept given the explosive growth of eCommerce. This is particularly true with giants like Amazon generating over 177 billion dollars in 2017 alone.

As it turns out, your eCommerce success will come down to your sales funnel generating leads. And a massive part of your sales funnel is your homepage.

Bottom line, if your homepage is not contributing to your sales funnel, you’re losing money. To help you get the most out of your homepage, we’ve put together a list of the best website homepages to inspire you.

1) RedShelf

RedShelf is a company that made its name providing eBooks to college students. Its proposition statement to publishers selling books on its platforms and students buying them?7 best website homepage examples for lead generation

Students can buy their textbooks digitally for much cheaper than physically. Publishers will make more money in the long run selling in this format because eBooks are non-transferable.

Breaking down RedShelf’s homepage, the first thing you see is a search bar. The vast majority of students already know what book they’re looking for with books so giving them the means to find stuff quickly is extremely barrier reducing.

Furthermore, RedShelf leverages homepage best practices with its clear call to actions. It also has diverse marketing messages depending on what you’re looking for.

Combine all of those qualities with the sharp design RedShelf embodies and it’s no wonder why it’s on our best website homepages list.

2) Basecamp

Basecamp may not be a site many people outside of the project management world have heard of. If you’re privy to PM, however, you may very well find yourself among the site’s millions of users.

Why do we love Basecamp and think it deserves a spot on our best website homepages list?

It catches your eye immediately. People have historically low attention spans online today. That means you have a matter of seconds to engage a lead before they go away.

Basecamp does that with its relatable image and then keeps people around with its excellent call to action and easy signup form.

3) Evernote

Evernote is the digital notebook application of choice for most people who have ditched their pen and paper and have taken their scrawling online.

Part of Evernote’s apparent success has been because of its excellent branding and efficient homepage.

From a branding perspective, its white and green color palette draws you in and pulls your attention to the areas that matter most. Beyond that, you have a great dynamic messaging scroll that can communicate multiple marketing messages enticing different users.

Finally, we love its easy sign-up form the same way we love Basecamp’s. It reduces the barrier to entry for users to get started with the service which is imperative.

4) Dropbox

Like Evernote, Dropbox is a service that lets you store your personal data in the cloud. Also like Evernote, it has a kick-butt home page.

Dropbox’s homepage works because of its simple above the fold content. It has a minimalist graphics and two buttons that tell you to either Get Dropbox for Business or Get Dropbox Basic.

This clean approach works to keep users moving towards the desired result of generating signups.

5) Book of the Month

True to its name (which is also something you should streamline to maximize conversions) Book of the Month provides users with a monthly read for a fee. Not only is the service awesome for people who love to read but its homepage works big time.

Right away, users are hit on an emotional level with its slogan, “Read. Love. Repeat.” Immediately that educates you about the site’s proposition.

It also gives you two clear above the fold options to either get you to sign up. Scroll down a little bit and you get a full description of how the service works.

If we could improve one thing with this site it would be to have a “how it works” button above the fold.

6) Mail Chimp

If you’re into marketing (which you can learn more about if not) you probably know Mail Chimp. It’s a premier player in the space not only because its tools are great but because of its branding.

Mail Chimp’s home page takes simplicity seriously in the same way Dropbox does. In our opinion, it does even better with having just one above the fold option, “Sign Up For Free”.

That single option plus the simple yet effective proposition of “Build your brand. Sell more stuff.” Drives massive conversions for this marketing tool.

7) QuickBooks

Some best website homepages purists may decry QuickBook’s as a little busy. We appreciate the criticism but still think it’s worth mentioning.

QuickBooks is the premier accounting software for small business owners. It has over 3.5 million users and that number is due in no small part to its homepage.

We love QuickBook’s homepage because it’s always awesome about displaying excellent, limited-time offers that drive urgency. It also has a catchy video playing in the background that illustrates the kind of people who use the service and how.

Video is by far the best way to communicate information online today. QuickBooks takes that fact seriously and leverages it to drive more sales via its homepage.

Wrapping Up Best Website Homepages

Your homepage is an integral part of your sales funnel. Unfortunately, however, it’s been increasingly overlooked in recent years with people focusing more on internal pages they feel search engines will link to.

To start bolstering your sales and brand today, look over the best website homepages listed above. Draw inspiration from them. Figure out what you like and dislike about they’re doing.

You taking the time to learn from successful companies around you can have profound effects on your education and consequently, your success!

Want to learn more about the latest and greatest in online marketing and design? How about finding the websites of the top web developers and design firms available to you today?

If that sounds like something you’re interested in, dive deeper into our directory at PageCrush. We work to curate the best of the best around the web in our listings.

Save yourself time culling through millions of Google results. Explore PageCrush today!

benefits of a graphic design company for your business

9 Benefits of a Graphic Design Company for Your Business

Comments off

Graphic design isn’t just about making things look pretty. Using a professional graphic design company can provide your business with a whole range of benefits. In this article, we take a look at 9 of the benefits you could gain.

Images shared online have a 650% higher likelihood of getting engaged with than text.

Don’t believe that statistic? Look at your Facebook feed.

 

Over the last decade, the posts shared by your friends have evolved from pure text into almost solely images and videos.

Why?

Our brains are naturally more likely to get attracted to visuals than words. We are also significantly more likely to retain information presented to us in a visual format.

All of the above facts shed light on the importance of investing in high-quality graphic design when producing marketing materials for your business.

benefits of a graphic design company for your business

From your logo to social media posts to brochures, a good graphic design company can ensure your business has a competitive edge over the competition in today’s visual-centric world.

Our team at Page Crush put together the list below to inform you of all of the benefits good graphic design can bring you!

1) Good Design Improves Recall

Have you ever wondered why somebody chooses one product over another? Some would venture to say it’s the product’s quality that affects that decision.

But what if you haven’t tried either product?

In that case, it’s the packaging, branding, and the overall visual presentation of a product that will have an impact on the purchaser’s decision. Furthermore, post-purchase, it’s the graphic design of a product that makes our brain associate positive feelings with it and become a repeat customer.

Bottom Line – Good graphic design creates positive anchors in customer’s brains. Bad graphic design reduces the chance you have to make people connect with your products and services on a deep, visual level.

2) Your Image is Tied to Your Graphic Design

There are a lot of elements that go into creating a good, professional logo. Everything from a logo’s shape, use of space, and color all have a significant impact on the feelings customers have towards you.

As a matter of fact, over 70% of the world’s top marketers agree that high-quality branding is essential to your business’ success.

Is your brand’s design communicating to customers what you want it to? Do you even know what your design communicates?

Hiring a high-quality graphic design company to consult and create on your behalf can help bridge any gaps in your visual presentation.

3) Graphic Design Grabs People’s Attention

There are millions of businesses, websites, etc. all competing for a finite amount of customers.

Standing out in that sea of competition is a must if you’re aiming to survive and thrive.

With good visual design, people will get attracted to the way your business is presenting itself immediately. Your use of colors, shapes, and aesthetic will buck the short attention span trend and allow you to capture people long enough to tell them what you’re about.

4) Good Design Means Good Employees

Customers are not the only people moved by excellent design. Employees are moved by it as well.

When top talent is shopping around for where they’re going to work, being able to stand out on job boards and online with good, clean design will create positive associations in prospective employees.

They’ll look at your branding and immediately get a sense of your company’s culture. This will help them visualize how they’d fit in at your business and increase the likelihood that they’ll apply.

5) Good Design is User-Centric

When you’re utilizing good graphic design on your website or other marketing materials, it guides user’s interaction. It allows them to easily navigate to the places they want to go and get what they need from you quickly.

This is very important given most customers won’t give you much time before deciding to take their business elsewhere. The sooner you can get someone to where they need to go, the better chance they have of making a purchase and becoming a repeat customer.

A good graphic design company will help you achieve that end.

6) Better Design Leads to Better Sales

Every marketing material we produce is aimed at getting people to take an action. Whether it’s to get customers to supply us with their email address or purchase a product, we want something from people consuming our messages.

With quality graphic design, we can make users navigate through our marketing messages and successfully influence them with our call to actions. That means more bang for your marketing spend.

7) Design is Cost-Effective

There are many high-quality graphic design firms out there like Finepoint Design and others that provide competitive rates for the products they offer.

Given that many of these firms do most of their business online, overhead costs get reduced meaning more savings for you.

Don’t believe graphic design can be cost-effective?

Nike’s iconic swoosh logo cost them just $35.00 back in the 70’s.

8) Good Design Means Fast Turnaround

Marketing campaigns often grind to a halt while teams try to get visuals right. Even when visual elements are approved, many times they don’t end up achieving the result they were intended to.

When you bring on a professional graphic design team, you can be sure that whatever project you give them they’ll be able to turnaround quickly. They will provide you with research-backed elements baked into everything they create that will achieve your desired result.

That means that marketing campaigns can roll out faster and be more effective.

9) You’ll Be Contributing to a Culture of Quality

There is a lot of noise in today’s business space both online and off. Thousands of people just trying to make a dollar by putting out low-quality products and screaming for people’s attention.

When you care enough about your company and customers to bring on a professional design team, you’ll go against that negative trend. You’ll be putting art out into the world, not static.

This is not only good for today’s business culture but will also set your brand up to become something iconic. Something that’s built to last.

Wrapping Up the Benefits of Hiring a Good Graphic Design Company

When you’re designing materials for your marketing or branding you’ll want to invest in hiring a good graphic design company. Doing so will increase your reputation, help users create meaningful connections to your brand, and much more.

There’s a world full of marketing noise outside right now. You can cut through that clutter and set your brand up to succeed by putting effort into the visuals you use in association with your business!

Learn more about excellent design by diving deeper into our pool of Page Crush content. You can also get your design firm noticed online by submitting your page to our site!

Why Every Business Needs Local Marketing

Why Every Business (Including Yours) Needs Local Marketing

Comments off

If you’re looking for another way to develop your business and make it more competitive, you should improve your local marketing strategy. Keep reading to learn why every business should have a strong local marketing plan.

Up to 50 percent of consumers who conduct a local search on their mobile device visit a nearby store within a day and 18 percent of the searches lead to a sale for that business within one day.
Why Every Business Needs Local Marketing

Pretty impressive right? This is especially the case when you consider it can take several weeks or more to nurture an online lead into making a purchase.

Are you wondering what all this means?

It means that your business needs to invest time into creating a local marketing strategy.

Still not convinced?

If that’s the case, then keep reading. Here you can learn specific reasons you need to invest in local marketing for your business today!

Consumers are Always Using Mobile Devices

This is common knowledge, right? Well, even if you already know this, are you using it to the advantage of your business?

If you don’t have a local marketing strategy in place, then the answer is a resounding “no.”

When someone’s in a store, at the dinner table or even in their car using the internet, searching for something (anything, really) having a local search marketing strategy in place can be invaluable.

Search engines use IP addresses, satellites and GPS to track a searcher to their precise location, and then provide results based on what’s nearby.

If you haven’t created a local marketing plan yet (and put it into action), then the searcher may not even be aware that your product or service is nearby.

Your Search Engine Rankings Will Improve

One of the best things about local marketing efforts that many people don’t realize is that there’s much less competition.

When you focus locally, you are only going to be competing with other local businesses offering the same services or products that you do.

This means you are much more likely to rank near the top of SERPs (search engine page results) because your competition isn’t so high, like if you were trying to compete on a national or even global level.

You will find it is easier to rank faster and in a shorter amount of time, all while spending less money.

Acquire Better Customer Leads

In most cases, businesses rely on local customers for their annual profits and revenue. While there are certain niches where you can serve people in another state or even another country, this isn’t always possible.

If you have a local small business, then you need to think “locally” with your marketing strategy.

If you are like most businesses, you probably have stiff competition nearby. As a result, you have to ensure your site is optimized to capture any local consumer who is searching for what you offer.

Believe it or not, people will actually travel up to 17 minutes to visit stores and businesses they want to make a purchase from. This means you should focus your local marketing efforts within a 15 to 25-mile radius – even if this includes a neighboring town.

Consumers Expect and Demand a Great Mobile Experience

Today, about 95 percent of all consumers in the United States have a smartphone. In fact, Google announced in 2015 that more Google searchers occurred on mobile devices than computers in 10 countries (which is something that has increased since then).

This means that if you have a website that isn’t optimized for mobile search, you are not only missing out but also losing business to your competition.

A mobile-friendly website not only reaches people locally but also provides a quality, visual experience. If you are looking for website design ideas that feature coordinating mobile friendly designs there are more than a few options out there, which makes this switch simple.

If you have a site that loads slowly, or that has to be zoomed in and out, consumers aren’t going to spend much time there.

Even if your effective local marketing campaign has helped you earn these visitors, they aren’t going to stick around if your mobile site is subpar.

Be sure to keep this in mind when creating a local marketing strategy.

You Have Started to Lose Business to the Competition

As mentioned before, when people are out and about, and looking for something, they are going to use their mobile device to find what they want.

If you haven’t optimized your site for local search, then you’re going to be passed over for your competition.

Even if you don’t know this is happening, if you don’t have a local search marketing strategy in place – you are losing customers – RIGHT NOW!

Remember, Excuses Won’t Pay Your Bills

Now that you know some of the reasons to have a local marketing plan in place, it’s clear that this isn’t something you should put off.

We get it – implementing a new marketing effort can be challenging and, in some cases, costly. But, if you make some of the most common excuses, you’ll quickly discover you are losing customers left and right.

The good news is, if the concept of creating a local marketing strategy seems a bit overwhelming, you don’t have to tackle it on your own. You can view here for more information on the help and services available.

Create Your Local Marketing Strategy Today

Are you finally convinced that having a local marketing plan for your business is important? If so, then don’t wait to act.

Believe it or not, it will be easier than you think to create a strategy that helps you achieve the results that you want and need.

If you need to find a company to help you create a local marketing strategy, or just want some inspiration, be sure to check out our featured websites.

Finding the Right Website Development Company

8 Tips for Finding the Right Website Development Company

Comments off

Finding the right website development company for your business doesn’t have to be overwhelming.

Web sites can be fantastic tools for marketing your business. But if you decide to work with a website development company that isn’t a good match for you, it can be a real drag. Purchasing a website can be challenging. Often because you don’t know what you should be looking for and what questions to ask.

So to give you a leg up, here are some tips to help you choose the best website development company for your business.

1.Website Development Company: Established?

Experience is always a good thing for a website development company to have under its belt. You can measure this in the number of clients, years and primarily through the quality of their portfolio. These three qualities tell you valuable information.

For example, years in the industry lets you know this company is a consistent and successful enterprise and that’ll be able to work well with your business longterm. The amount of previous and current clients shows that a company knows how to deal with many different web projects. It also means its less likely they’ll work on a project they don’t have any experience in.

Lastly, it shows the company has chances to work out its kinks and experienced with deadlines and timelines.

Some questions to ask:

How much time has the company spent building and developing websites?

How many clients do they work with currently?

How many employees work for them?

To save time and money, a part of you might want to get your website up and running by a friend, freelancer or small company. Usually, the little web developers and freelancers don’t have the experience needed and what may have appeared as a money saver turns into a costly nightmare. These stories pop up over and over again and going with freelancers, and smaller companies are just a quick fix for something that needs a long-term solution.

Websites tend to need on-going work and partnering with reliable web developers helps you get the job done and then some down the road. That they have the experience, you need to guide and advise you.

2. Payment

Websites prices are at all different levels. You could get one for just about nothing and pay for hosting. The rates can also be as high as 30,000 and even higher.

The exciting thing about the web design business in that a quote for a typical website project could be different depending on the company quoting you. You might be tempted to go with the lowest price and can purchase a website between $400-$700. But it always good to fully understand what you’re paying for before the website development company gets started.

Cheaper can and tends to have limitations. Another thing to think about is that they can be out of the box solutions and won’t be able to receive the same kind of customization and consultation many websites need. The cheap option could still work, but not for everyone.

The old saying “you get what you paid for” is as true in the web design business as it is out in the world. However, like the cheap option, on the other end of the spectrum, the website can cost too much. Then the amount you paid for it doesn’t equal the expertise or quality of the final product.

The ideal way to look at a website is to it as a long-term investment. If you save a little extra money and pick the right web design company your site can be a powerful tool for years to come.

3. Updating The Website Yourself

The best way to update your website yourself is to use CMS or other content management system. Regardless of how its getting updated, that step is crucial. Because if your site isn’t on CMS, it could cost you a lot more in the future.

4. Support

Does the web design company provide ongoing support? Buying a website means maintenance will be needed. So make sure to hire a company that is willing and able to provide that.

We often hear horror stories of web development companies that start out high, but within 6-12 months and then start to lose interest. So make sure the support is ready to go when you go to hire.

5. One Place

It’s easier and better if one company takes care of everything when it comes to your website.

That said, there are a lot of elements that are required to make a website work. Copywriting, graphic design, hosting, support, online marketing and domain names. A company that provides all those services is one you want to go after and most of their services to promote your business.

6. Additional Charges

When you are getting quotes and buying a website, you’ll get a fixed rate, but be aware of any related sites costs and ongoing charges. A great example is supporting fees and hosting. But future expenses such as design and development costs are also reasonable to know. This allows you to get the full picture and price right up front.

7. Work Samples

It’s crucial before you hire a web development company that you see what they’ve done in the past. Don’t check out the look of the website though; the functionality is as necessary. Case studies and testimonials are also good ways to check a company’s reliability.

8. Keep Australian

In the web design business, its tempting to outsource support and development across the globe to save money and resources. But this comes at the cost of consistent communications. However, if you go with Australian business, they’ll not only be in the same timezone, but problems will get solved faster.

In general, working with a web development company in the same timezone and country helps keep the ball rolling.

Find One!

Finding a decent web design business to work with is challenging. There are a lot of factors to consider when picking one. But once you get that company that works for you, so many doors open.

For more information, check out our great way to make a high-quality website.

  • Page 1 of 2
  • 1
  • 2