Do you need to boost your lead generation rates? Surprisingly, your website homepage ties into the sales funnel. Here are 7 of the best website homepages for lead generation.
Billions of people have access to and use the internet every day. These people come from a variety of countries, represent every feasible demographic, and are all incredibly valuable to your business.
Why?
Because every person online represents a chance for you to engage, extend your brand’s reach, and make a sale.
Making sales over the internet is not a new concept given the explosive growth of eCommerce. This is particularly true with giants like Amazon generating over 177 billion dollars in 2017 alone.
As it turns out, your eCommerce success will come down to your sales funnel generating leads. And a massive part of your sales funnel is your homepage.
Bottom line, if your homepage is not contributing to your sales funnel, you’re losing money. To help you get the most out of your homepage, we’ve put together a list of the best website homepages to inspire you.
1) RedShelf
RedShelf is a company that made its name providing eBooks to college students. Its proposition statement to publishers selling books on its platforms and students buying them?
Students can buy their textbooks digitally for much cheaper than physically. Publishers will make more money in the long run selling in this format because eBooks are non-transferable.
Breaking down RedShelf’s homepage, the first thing you see is a search bar. The vast majority of students already know what book they’re looking for with books so giving them the means to find stuff quickly is extremely barrier reducing.
Furthermore, RedShelf leverages homepage best practices with its clear call to actions. It also has diverse marketing messages depending on what you’re looking for.
Combine all of those qualities with the sharp design RedShelf embodies and it’s no wonder why it’s on our best website homepages list.
2) Basecamp
Basecamp may not be a site many people outside of the project management world have heard of. If you’re privy to PM, however, you may very well find yourself among the site’s millions of users.
Why do we love Basecamp and think it deserves a spot on our best website homepages list?
It catches your eye immediately. People have historically low attention spans online today. That means you have a matter of seconds to engage a lead before they go away.
Basecamp does that with its relatable image and then keeps people around with its excellent call to action and easy signup form.
3) Evernote
Evernote is the digital notebook application of choice for most people who have ditched their pen and paper and have taken their scrawling online.
Part of Evernote’s apparent success has been because of its excellent branding and efficient homepage.
From a branding perspective, its white and green color palette draws you in and pulls your attention to the areas that matter most. Beyond that, you have a great dynamic messaging scroll that can communicate multiple marketing messages enticing different users.
Finally, we love its easy sign-up form the same way we love Basecamp’s. It reduces the barrier to entry for users to get started with the service which is imperative.
4) Dropbox
Like Evernote, Dropbox is a service that lets you store your personal data in the cloud. Also like Evernote, it has a kick-butt home page.
Dropbox’s homepage works because of its simple above the fold content. It has a minimalist graphics and two buttons that tell you to either Get Dropbox for Business or Get Dropbox Basic.
This clean approach works to keep users moving towards the desired result of generating signups.
5) Book of the Month
True to its name (which is also something you should streamline to maximize conversions) Book of the Month provides users with a monthly read for a fee. Not only is the service awesome for people who love to read but its homepage works big time.
Right away, users are hit on an emotional level with its slogan, “Read. Love. Repeat.” Immediately that educates you about the site’s proposition.
It also gives you two clear above the fold options to either get you to sign up. Scroll down a little bit and you get a full description of how the service works.
If we could improve one thing with this site it would be to have a “how it works” button above the fold.
6) Mail Chimp
If you’re into marketing (which you can learn more about if not) you probably know Mail Chimp. It’s a premier player in the space not only because its tools are great but because of its branding.
Mail Chimp’s home page takes simplicity seriously in the same way Dropbox does. In our opinion, it does even better with having just one above the fold option, “Sign Up For Free”.
That single option plus the simple yet effective proposition of “Build your brand. Sell more stuff.” Drives massive conversions for this marketing tool.
7) QuickBooks
Some best website homepages purists may decry QuickBook’s as a little busy. We appreciate the criticism but still think it’s worth mentioning.
QuickBooks is the premier accounting software for small business owners. It has over 3.5 million users and that number is due in no small part to its homepage.
We love QuickBook’s homepage because it’s always awesome about displaying excellent, limited-time offers that drive urgency. It also has a catchy video playing in the background that illustrates the kind of people who use the service and how.
Video is by far the best way to communicate information online today. QuickBooks takes that fact seriously and leverages it to drive more sales via its homepage.
Wrapping Up Best Website Homepages
Your homepage is an integral part of your sales funnel. Unfortunately, however, it’s been increasingly overlooked in recent years with people focusing more on internal pages they feel search engines will link to.
To start bolstering your sales and brand today, look over the best website homepages listed above. Draw inspiration from them. Figure out what you like and dislike about they’re doing.
You taking the time to learn from successful companies around you can have profound effects on your education and consequently, your success!
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