If you want your website to rank in 2018, you need to have a responsive web design. Click here to discover the SEO benefits of responsive web design.
Does your site cater to the mobile crowd? Did you ever consider if a responsive design is important for your business?
In a recent survey, about 94% of people say that the website’s design caused them to distrust businesses. The visuals alone can help people determine if you put enough effort in your site. If you’re looking to improve your website, its design can give you a lot of SEO benefits and make you more trustworthy.
Some of the things you can do to make your website more appealing to visitors include showcasing your social media followers. A lot of users also distrust websites that use premade templates and stock photos so it’s important to hire talented agencies to do it for you.
There’s a direct correlation between web design and SEO. When you use responsive designs, you boost all SEO efforts. Some of the most crucial benefits of responsive web design include:
It Improves Your Website’s Functionality
Users will not stay around on your website if they can’t navigate your website with ease. One of Google’s fundamental site value indicators is the time users spend on your website. Responsive website design helps give your users an easier time navigating through your pages. It makes it easier for them to soak up the information you present to them.
This improves the overall user experience and lets them stay longer on your website. When you have a good usability score, you can get more repeat visitors. This increases your conversion rates and helps Google see you as the best answer for their user queries.
If you want to get a higher ranking in the search engine results page, you need to optimize your website design for mobile devices. The most important part of getting a good SEO ranking is to provide a good level of customer experience and website usability. That’s why you need to be vigilant when monitoring how your website design affects these.
Once you give your audience a positive customer experience, you get more positive reviews and drive more traffic to your website. This all falls down to the design elements you use on your website.
It Makes Your Pages Load Faster
Why is responsive web design important? It’s all about faster speed for mobile users.
Google gives emphasis on page loading times as a way for them to determine your website’s ranking.
The website you make should load as quickly as possible since a delay of three seconds can increase your website’s bounce rate by 32%. That means your users will become more likely to click away from your website in search of a faster-loading one.
Having a responsive website design makes your website load faster. Mobile devices load faster with mobile-optimized websites, giving them a better customer experience.
This helps make it easier for you to get a higher ranking in the search engine results page.
It Decreases Your Bounce Rates
How fast do your visitors leave your website? Your bounce rate answers this question. Google focuses its attention on customer behavior–they look at how they go in and out of your website.
Google’s interpretation of a short website stay is that your website is irrelevant. The search engine sees this as a signal that your website didn’t give users what they needed based on the keywords they entered. The negative result of this is that the search engine lowers your ranking on the results page for that keyword.
Responsive website design comes into the equation because a lot of people prefer design over content. Your content might be more helpful to them than other websites, but if your design prevents them from understanding it, they leave. A responsive design makes it easier for people in mobile devices to view your content with its clean, crisp, and uncluttered environment.
It Lowers Your Duplicate Content
Google has an intelligent algorithm, but it needs direction from you to point which parts of your website has the most importance. A common pitfall for designers is to make an entire mobile website separate from their main website. This leads to difficult time managing issues that spring from having duplicate content.
Take note that you’ll need a separate URL for the mobile website. The problem arises when you have the same content but two entirely different web addresses. It harms your search engine rankings since Google will decide which of your content is more important.
With a single URL and a responsive website design, you don’t have to worry about content duplicates. You can focus your SEO efforts on a single site and people don’t need to worry about writing a different URL when viewing your website on their mobile devices.
It Makes Social Sharing Easier
When your website design is responsive for mobile devices, it’s easier for them to share your content through social media. This platform can help you with SEO, even if they don’t have a direct effect on your rankings. Its main benefit is that it helps you grow your audience easier.
What this means is that you get more customer engagement. It boosts the search demand for your business and products. When this happens, Google will notice and adjust your rank to higher levels.
Otherwise, it’s hard for you to convince users to navigate your website. Poor design makes it awkward for them to use the social sharing buttons since it’s optimized for desktop computers.
Learn More About SEO Benefits Today!
Having a responsive website design is one of the many things you can do to get a higher SEO ranking in Google and other search engines. However, doing this helps customers build their trust more because it means that you went the extra mile to make it work on mobile devices.
The customer experience is the most important factor you need to consider when building a good functional website.
Failing to do this, your website becomes hard to navigate and results in missed SEO benefits. Your website design mirrors the kind of personality your brand has. It’s the first thing people see, so make it count.
Do you need to promote your website or multimedia project? Contact us and we can check your website today!