Make sure that your website design is keeping up with the competition and check out this list of the top 2018 web design trends you should be using!
To stay one step ahead of your business competitors, it’s important to keep your finger on the pulse of what’s trending in web design. After all, your company’s website is often the first thing that consumers see which represents you.
And not only is an attractive website a compelling form of branding, it also affects numerous other factors in your business’ success, including SEO efficacy, and gaining the trust of a client base.
So, are you wondering how to keep up with the latest trends to ensure that your web design is as effective as possible?
Keep reading. We’re going to break down the top 2018 web design trends to keep you in the know and ahead of your competition.
Animations
Animations exist in web design to make stories, ideas, and products easier for consumers to understand. But, until now, they’ve been largely underutilized. For this reason, it’s no surprise that they’re a huge part of the latest 2018 web design trends.
After all, the modern attention span seems to be getting shorter and shorter. And in a world when everyone only has a moment to check out a new business or product, companies must do everything in their power to take advantage of quick and easy communication.
Incorporating short, sweet animations into your business’ web design is a great way to stay ahead of the pack.
Razor-Sharp Gradients
Over the years, designers and graphic artists have been striving for the smoothest color gradients possible. But now, the opposite look is gaining traction.
As a part of the bigger, bolder color designs we’re seeing in 2018, businesses are trying super sharp gradients on for size. These stark color differences and knife-edged lines are more visually interesting than their smooth, gradual predecessor.
Unique Grid Layouts
The unique design of grid underlays is a trend that is most certainly continuing into 2018 and developing further. Atypical, broken grids are going to start popping up more prevalently, due to designers striving to push the envelope and present something fresh and new.
No More Pop-Ups
As with many shifts in web design trends, this one is happening largely thanks to some changes that Google is making. They recently declared that they will begin to penalize sites which use pop-ups as an advertising tactic by lowering their search result ranking.
So, if you still use pop-ups, make sure to get rid of them as soon as possible. Not only will this prevent your website from being punished by search engines, it will also make your entire business look more professional and trustworthy.
Bolder and Brighter Color Schemes
What better way is there to make your brand stand out than with bright, bold color schemes? Muted colors are being left in 2017 in exchange for this eye-catching alternative.
Even if you feel that this type of design choice may be off-brand for your business, try incorporating some pops of color into your website. This will attract the consumer’s eye. It will also communicate to them where their attention should be while scrolling through your site.
Connected Storytelling
Storytelling should be at the heart and soul of your website’s design. But, ask yourself, is your storytelling truly captivating? Is it interactive?
Although this concept goes hand-in-hand with the animation trend, it’s much more than that. It could mean auto-scrolling photos with text, videos, or any other way to get your consumer base viewing, reading, and clicking.
By making sure your business’ and products’ stories are simple yet gripping, and truly interactive, you’ll put yourself miles ahead of the competition.
A New Take on Typography
Typography is an intensely powerful tool that can instantly capture the attention of a potential customer. Picture yourself clicking on a website out of interest or curiosity about the owner’s services. If you see descriptions in the same font you used for your middle school history reports, you’re going to lose interest immediately, right?
Of course. Make sure that you aren’t forgetting to consider typography in your website’s design.
And as far as 2018 web design trends go, the bigger and bolder the type, the better. This year, it’s all about grabbing consumers’ attention with a stronghold and not letting go.
Stepping Up the AI Game
Wondering what artificial intelligence has to do with 2018 web design trends? Well, it may surprise you to hear that AI is already a huge part of web design at large.
One great example is chatbots or “conversational interfaces”. These are smart, auto-responsive bots that communicate with customers via chat boxes.
Often times, the average consumer may not even realize that they have interacted with one of these artificial entities. And currently, that’s the goal.
Aim to make your AI tech a seamless, smooth experience for your consumers. This way, you’ll be harnessing a powerful current trend and setting yourself apart from the crowd.
How to Implement 2018 Web Design Trends
So, how can you successfully incorporate these trends into your business’ website? It’s simple.
First off, make sure that you’re consistently keeping your finger on the pulse. Check out a website watchlist to see what’s working for other company’s sites and what aspects you can use for your own. Others’ successes are a simple indication of what is trending at the moment.
Also, keep in mind that your website’s design should be in the hands of trusted professionals for the best results. There are tons of businesses out there, like Digalitics Technical, that exist to create a beautiful web design for you, without you needing to lift a finger.
Wrapping Up
As you can see, 2018 is bringing some bold web design choices for consumers to enjoy. By staying on top of these 2018 web design trends and how they evolve, you can be sure that you are delivering the best and latest modern technology and designs to your customer base.
This will build trust, prevent you from being negatively penalized by search engines, and give your business a modern, sleek, and competitive edge. And, of course, all of these efforts will boost your sales!
Want to know more, or have any questions? Feel free to contact us anytime. We’re here to help!