MTV – DJ Hero

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MTV – DJ Hero

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We Love had fun creating a campaign that allows users to sample the delights of the all new DJ Hero 2 as well as enter a competition to win some serious mixed up goodies…

The site went live in 5 languages (English, German, Dutch, Italian, French, Belgium (NL), Belgium (French)). It was built in flash – fed via XML, had basic social activation / conversion tools attached and some seriously cool animation…

The competition gives aspiring DJs the chance to explore different areas of the site to discover and learn about the new game. Users can delve into features of DJ Hero 2, view the tracklisting of all the mixes available and look through an image gallery… As well as entering an exciting competition to win an Xbox 360, DJ Hero 2 game and turntable.

We Love were responsible for designing, developing, copywriting and delivering the site within a very tight timeframe. They would like to say a big well done to everyone involved in the project (agency and client side)… And they look forward to working with MTV in the future…

URL: http://www.mtv-djhero2.comChosen as Honored Hot Crush!

By: We Love 72

Located In: Maidstone, Kent