Eta is a household name in New Zealand – immediately recognisable to almost anyone. The challenge of this project was to find provide a versatile platform for Eta’s broad range of brands – from the sophisticated Uppercuts, to the bold and edgy Munchos. To guide the design process we consolidated Eta’s nine brand attributes into three guiding principles – Fun, Confident and Creative.
Project Resources: Clean, Fixed Navigation, Minimal, Responsive
By: Joe Mitchell (New Zealand)