6 Common Qualities of the Best Realtor Websites

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6 Common Qualities of the Best Realtor Websites

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Common Qualities of the Best Realtor Websites

In today’s world, a great website is crucial to a realtor’s success. Check out some of the shared qualities of the best realtor websites by clicking here.

As recently as a few months ago, researchers found that nearly 50% of all small businesses still had no web presence.

Whether you’re building your first site or looking for ways to revamp your real estate site, you’re already ahead of half of your competitors. That should make it fairly easy for you to build one of the best realtor websites in your region.

As an increasing majority of people find out about businesses through their social media presence or website, there’s pressure on realtors to have great sites. If you’re new to web design, you might feel like the learning curve is beyond your capabilities.

Thankfully there are plenty of resources and services out there to help you with your site. Follow these 6 tips and you’ll be sure to have all the qualities of the best realtor websites on the internet.

1. Design Mobile First

In the last couple of years, mobile browsing has overtaken desktop browsing as the number one way people search the web. Most users will be accessing your site for the first time on a mobile device, tablet, or phone. You need to make sure that your site looks as good as possible on mobile browsers.

Search engines are also beginning to give mobile-friendly websites top priority in search results. If your website gets pushed down to the second or third entry, not to mention the second or third page of results, you’re toast in the eyes of your customers.

Start with a mobile-optimized design and run some tests on different devices. Log in on your phone and any tablets you can get your hands on. Make adjustments as necessary and make sure all of your menus work as well as they can.

Follow the three click rule. You should be able to get anywhere on your site in three clicks or less. More than that means that your site is too complicated.

2. Use Great Images

Your clients will view their time as precious and so they’ll want to know that if they schedule a viewing, they’re headed out to look at something potentially great. Don’t skimp on photos as they can be the deciding factor in selling or renting a property.

Hire a professional photographer to take professional headshots of all of your staff members too. These photos can be used on their own social media and professional profiles in order to help expand the reach of your business. Having great professional photos will win the trust of your customers.

Whenever possible, hire a photographer to go out to properties. Rather than having someone who doesn’t know what they’re doing taking photos with their phone, get the kind of photos that get a property sold or rented.

When uploading photos to your site, don’t use gigantic file sizes. Figure out what the appropriate width is for your site and resize all of your photos to that size. When a browser has to recalculate the sizes of your photo, it slows download times and can cause customers to leave your site and head to a competitor’s.

3. Target Locally

When you’re designing your website, roll up your sleeves and get into the metadata. You need to populate your titles, descriptions, and image tags with terms that will get more hits on your website.

When users search for businesses like yours on search engines, they usually use pretty general terms. Search engines go into their cookies to look and see where they’re located. That’s why local SEO is the wave of the future.

The best realtor websites include lots of mentions of what city and neighborhoods they specialize in. By including geographic locations, landmarks, and city names both in user-visible data and machine visible data, you’ll help direct searches to your site.

If you’re a Panama realtor, you need to tell people as often as possible in your URLs, titles, and page headings. Use as many specific terms as possible for the best results.

4. Include Testimonials and Reviews

The best realtor websites will include a full page of testimonials from people who’ve bought or rented from that realtor. You should have a list of some of your biggest clients raving about you with photos of the properties they’ve picked up.

You should also reach out to your previous clients and get them to write reviews for you on Zillow, Yelp, Google My Business, and every social media channel. Most will be more than happy to share some words about their positive experience with you.

All of those positive results will also help your SEO strategy and get you listed higher in user searches.

5. Create A Blog

First-time home buyers and renters of all kinds often feel overwhelmed when thinking about how to get their dream dwelling. They waste precious hours looking at places that are terrible in locations that are less than ideal. Help them save time with a blog.

Blogs are also great for your SEO. Search engines love websites that update frequently with original content. You’ll be ranked higher if you can show that you have a lot to say to your audience. You’ll also be building brand authority, which can be hugely valuable in the competitive world of real estate.

6. Integrated Analytics

The best realtor websites will be integrating analytic tools into their site. This way, they can measure every one of their social media campaigns and all of their digital strategies to see what works.

There are plenty of free analytic tools available online. They will tell you where your traffic is coming from, how long people stay on your site, and where they click to the most.

Taking advantage of these tools will help you craft the perfect site and the best web presence in your real estate market. Try a few different analytic tools to find one that fits your style.

The Best Realtor Websites Stay Up To Date

One of the most important takeaways from this list should be that your website isn’t a fixed honeypot that will generate infinite leads. It needs to be tended to and massaged. As real estate trends change in your area, you need to be adding blogs and different metadata related to those trends.

If you’re ready to build the best realty website in your market, contact us for more tips to save time and generate leads.